May 09, 2022
In Business Forum
Will you suffer damage as a brand? And what if Special Database you are not a brand but an artist? Or if you don't represent a brand, but a movement? A few personal brands to illustrate When golfer Tiger Woods was accused Special Database of Special Database cheating, the world fell on him. Wood's sponsorship deal with Nike remained intact. Presumably, because they saw no link between his private circumstances and top sport. And this while Accenture immediately ended the collaboration: cheating and accountancy should not be associated with each other. It would have Special Database cost Tiger Woods sponsors between 5 and 12 billion! Before his cheating, Woods had an estimated Special Database annual income of 100 million from sponsorships and only kept the 20 million dollars from Nike. For Lance Armstrong, the damage was even greater. His widespread Special Database deception and pivotal role ended not only his athletic career and business, but also his role as founder of the Lance Armstrong Foundation (LAF) and Livestrong movement. To save LAF and Livestrong, he had to renounce any involvement. As a personal brand, you can therefore not only make another Special Database brand, charity or movement better known and stronger. You can also get into trouble yourself and Special Database damage the brand that your support. That is why we examined the effects of two personal brands on the brands they want to make stronger. We examined the effect of Johan Derksen's bad joke and the way in which Akwasi became the spokesperson for the Black Lives Matter movement. Akwasi and Special Database Derksen In the Netherlands, the discussion about institutional racism flared up in May. Rapper Akwasi acted as spokesman for the Black Lives Matter movement in the Netherlands. He wondered why Zwarte Piet still exists and said he would punch Zwarte Piet in the face if he ran into him in November. When Johan Derksen made a joke in Veronica Inside about whether a Special Database protester dressed as Zwarte Piet was not Akwasi, the turnips were done.