You have a lot of control over how much you pay per 1000 impressions. Because you control the actual bid yourself, you have maximum control over your campaigns. Which is also the biggest reason why I am a fan of this bidding strategy. How do you rate your YouTube campaign? This of course depends on your overall strategy. If your goal is to make purchases, ROAS (Return On Advertising Spend) and C/Sale (Cost per Sale) will be important metrics.
But how do you rate your campaigns if hard buys aren't the goal? Important metrics that are often not looked at are the visible impressions. With YouTube, a visible display is one that is 50% in the picture for more than 2 seconds. You already pay for a 'normal' screening, so the vCPM is interesting in line with this. You will see that the vCPM is always job function email list higher than the CPM, so don't count yourself getting rich with a low CPM, but look beyond your nose. I myself also find it interesting to see exactly how many unique users I reach and how often the average impression frequency is per use. If you show a small group of people the video extremely often, it would be wise to adjust your capping!
Furthermore, I always keep a close eye on the CTR (Click Through Rate) and the bounce rate. Especially on mobile you regularly have to deal with misclicks that can be disastrous for your performance. Tips Before you all spontaneously start creating YouTube campaigns, I would like to give you a few tips: For example, choose (by means of selective optimization ) for which conversion action you want to use your campaigns. If you don't do this, all conversions that are set at the account level will be selected. I often use a soft conversion (for example 'longer than 5 minutes on the site').